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universalmind / i a m
Universal Mind / television with purpose

01 / 08 — The model

Universal Mind is aco-op / community TV networkfor electronic music & mental health.

Electronic music / mental health
Full-page feature films

02 / 08 — Revenue

Business
Model

Universal Mind business model Advertising, affiliate sales and subscriptions are three equal revenue channels.
Advertising / affiliate / subscription
A three-part operating model

03 / 08 — Costs

Costs

Shared equal cost base

100%of profits invested in
youth mental health

Universal Mind cost model Technology, talent and territory each receive one third of the operating cost allocation.
Technology / talent / territory
Dua Lipa / Glastonbury

04 / 08

Impact Calculator

US$1.16Mper annum

Annual investment in youth mental health

OrygenheadspaceBlack RainbowAIME
Proposed organisations. No partnership, affiliation or endorsement is implied.
How the result is calculated

Revenue assumptions

Advertising4 ads per viewer-hour × US$0.15US$6,000 / day

Government / ARC subscriptions10% of viewers × US$1,000 per seat / annumUS$2,740 / day

Freemium to premium5% of viewers × US$100 / annumUS$137 / day

Affiliate sales1% conversion × US$500 cart × 7.7% shareUS$3,850 / day

Total revenueUS$12,727 / dayUS$4.65M / annum

Base model allocates 25% of revenue to each of Technology, Talent, Territory and profit invested in youth mental health. Working assumptions, not an audited forecast.
David Guetta / Tomorrowland
David Guetta / Tomorrowland

05 / 08

Revenue Calculator

Shared equal revenue
US$1.16Mper annum each

Annual revenue for each partner

Vogue
Territory
OrygenAIME
Youth mental health
Meditation teacherTurntable
Talent
Universal Mind
Technology
How the result is calculated

Revenue assumptions

Advertising4 ads per viewer-hour × US$0.15US$6,000 / day

Government / ARC subscriptions10% of viewers × US$1,000 per seat / annumUS$2,740 / day

Freemium to premium5% of viewers × US$100 / annumUS$137 / day

Affiliate sales1% conversion × US$500 cart × 7.7% shareUS$3,850 / day

Total revenueUS$12,727 / dayUS$4.65M / annum

Base model allocates 25% of revenue to each of Technology, Talent, Territory and profit invested in youth mental health. Working assumptions, not an audited forecast.
Dua Lipa / Glastonbury
Live music television / Dua Lipa

06 / 08

Go To Market

TerritoryNetwork size
Indicative public audience signals
  1. Vogue global73.1M
  2. Boiler Room63M
  3. VICE10.7M
  4. Resident Advisor8.51M
  5. Coachella7.52M
  6. Tomorrowland4.24M
Public signals use different definitions and are not additive. Audiences overlap.
Sources + methodology

Territory audience sources

Vogue globalOfficial global unique users, May 202573.1M

Boiler RoomPublished cross-platform monthly reach63M

VICE / Resident AdvisorEstimated website visits, June 202610.7M / 8.51M

Coachella / TomorrowlandEstimated website visits, April 2025 / January 20257.52M / 4.24M

Definitions differ and audiences overlap. Partner-owned audited figures must replace these public signals before commercial forecasting.
Universal Mind / David Guetta
Live music television / Dua Lipa

07 / 08

Go To Market

TalentProposed festival lineup
RihannaDua LipaDavid Guetta
SkrillexCharli xcxFred again..SolangeBjörkFlumeCarl Cox
Ricardo VillalobosAlison Wonderland / Whyte FangSampa the GreatFlying LotusBrian Eno
Aspirational lineup only. No bookings, partnerships, affiliations or endorsements are implied.
Universal Mind / David Guetta
Live music television / Dua Lipa

08 / 08

Go To Market

TalentAudience size / 415.3M gross signal
Indicative public social audiences
  1. 01Rihanna211.3M
  2. 02Dua Lipa113.8M
  3. 03Skrillex38M
  4. 04Charli xcx19.5M
  5. 05Fred again..8M
  6. 06Solange7.4M
  7. 07Björk4.3M
  1. 08Flume4.2M
  2. 09Carl Cox3M
  3. 10Alison Wonderland1.8M
  4. 11Flying Lotus1.5M
  5. 12Brian Eno1.1M
  6. 13Sampa the Great0.8M
  7. 14Ricardo Villalobos0.6M
Gross public followers / subscribers, non-deduplicated. Not a forecast of livestream attendance.
Sources + methodology

Talent audience methodology

Snapshot captured 7 August 2026. Values combine available public Instagram followers, YouTube subscribers and TikTok followers. Facebook is excluded until a consistent verified public count is available across the full lineup.

People follow the same artist on several platforms and follow several artists in the same lineup. The 415.3M total therefore measures gross addressable social connections, not unique people.

Artist-owned analytics, geography, engagement, livestream conversion and historical attendance must be added before it becomes a forecast.

David Guetta appears in the proposed lineup and performance strip, but is not included in this 415.3M chart because no approved like-for-like value is carried into this model.
Universal Mind / David Guetta