01 / 04 — IMPACT
OUR IMPACT IS
DESIGNED INTO
THE SYSTEM.
Universal Mind combines livestream electronic music and fashion television with mental health innovation. Every check-in, reset and act of participation is designed to move from access, to wellbeing, to less stigma.
Explore our Theory of ChangeTHEORY OF CHANGE (ToC)
Increased Self Awareness | Increased Peer Support
Increased Referral Pathways
Stabilised Mood During Stress via Self Report | Healthy HR + HRV
Baroreflex Autonomic Nervous System Balanced
Decreased Stigma Of Mental Health
Increased Sense of Identity Through Music & Fashion Culture
Self Report Completed | Biometric Check-In Completed
Happiness Rewards Redeemed
Dedicated 10min EMDR “Nervous System Reset” completed
Brain Entrainment Engagement Measured via Audience View Time
Electronic Music x Fashion TV - Audience View Time Logged
Engagement Logged for EMDR, Brain Entrainment & Mantra
Contactless Heart Rate Scan offered | Happiness Rewards Issued
Peer Support + Referral Pathways Offered Via Human In The Loop
Broadcast Livestream Music TV with embedded Brain Entrainment
Offer Interactive EMDR & Mantra Features
Broadcast Livestream Music & Fashion TV As Mental Health*
*Mental Health Via EMDR, Brain Entrainment & Mantra
Shen Biometrics SDK | Ethereum Token | Apple Wallet | Sponsors
Adaptive AI API + Tensor Kernel | Sourced Electronic Music Library
Brain Entrainment & EMDR Software Development
Music & Fashion Videos | DJ Sets & Live Performances | Licencing
Universal Mind empowers at risk communities including sufferers of anxiety and PTSD, with an initial focus on young veterans returning from service
02 / 04 — THEORY OF CHANGE
FROM INPUTS
TO IMPACT.
The full Theory of Change maps Universal Mind’s technology, health and stigma inputs through activities, outputs and outcomes to long-term social impact.
DOWNLOAD THE THEORY OF CHANGE (PDF) Full impact model · Best viewed on desktop
03 / 04 — MEASUREMENT
IMPACT, MEASURED
MOMENT TO MOMENT.
We are building a live measurement layer across Universal Mind: joining permissioned check-ins, participation, audience signals and human review to understand what changes, for whom, and when.
LIVE INPUTS IN DEVELOPMENT · CURRENT FIGURES ARE ILLUSTRATIVE
See the Impact FunnelREAL TIME THEORY OF CHANGE (ToC)
ILLUSTRATIVE DATA · LIVE INPUTS IN DEVELOPMENT
Reach
outputs222KUnique Audience
Per Month
Engagement
outputs18MMins Watched
Per Month
Self Report
outputs300KCheck-Ins
Per Month
Heart Rate
outputs170KScans
Per Month
Health
outcomes+27%Immediate Health Change
Per Session
Stigma
outcomes+35%Values Shift via
Social Listening + Surveys
Impact
impactRelative Influence On Impact
Via Size + Colour Indexing
IMPACT FUNNEL
What Outputs Resulted In Outcomes + Impact?
04 / 04 — IMPACT FUNNEL
OUTPUTS BECOME
OUTCOMES.
Our Impact Funnel will connect reach and engagement to permissioned self-report, heart-rate checks, health outcomes and changes in mental-health stigma.
LIVE INPUTS IN DEVELOPMENT · CURRENT FIGURES ARE ILLUSTRATIVE
DOWNLOAD THE THEORY OF CHANGE (PDF) Full impact model · Best viewed on desktop