Music and Memory in Advertising: Music as a Device of Implicit Learning and Recall
Music, Sound, and the Moving Image
Attributed extracts from the research record
“music is effective in facilitating both implicit learning and recall of the advertised product, showing that, under non-attentive conditions, there appears to be a certain mechanism of unconscious elaboration of the musical signal”
Evidence and provenance
Chapter Trust Factor uses a minimum of three distinct qualifying studies. Publication records retain their own evidence and assessment.
Study design and assessment
- design
- assessment
- Not recorded
- trust Factor
- score
- Not recorded
- scope
- Paper
- status
- unassessed
- randomized Controlled Trial
- Not recorded
- blinding
- not-confirmed
- peer Reviewed
- false
- basis
- Publication-specific design or publication status remains unconfirmed.
- sources
https://online.liverpooluniversitypress.co.uk/doi/abs/10.3828/msmi.1.1.7
- review Scope
- Existing publication-specific assessments and bibliographic indexing; no blanket full-text appraisal.
- assessed At
- 2026-10-27
- jadad
- status
- unassessed
- score
- Not recorded
- evidence
- Not recorded
Topics and recorded topic scores
- key
- sound:vii
- title
- Music, heart-rate variability, cognition, emotional regulation, pain and mental health
- collection
- sound
- trust Score
- 3
Citation snapshot and identifiers
- id
- src-20d1ad4a5931
- doi
- 10.3828/msmi.1.1.7
- pmid
- Not recorded
- citation Snapshot
- Not recorded
- citations By Collection
- sound
- 38
Complete approved library record
- id
- src-20d1ad4a5931
- publication Key
- Not recorded
- aliases
- None recorded
- title
- Music and Memory in Advertising: Music as a Device of Implicit Learning and Recall
- journal
- Music, Sound, and the Moving Image
- neurotransmitters
- None recorded
- year
- Not recorded
- authors
- design
- kind
- Source record
- identity Conflict
- Not recorded
- doi
- 10.3828/msmi.1.1.7
- urls
https://doi.org/10.3828/msmi.1.1.7
- collections
sound
- categories
Methods & context
- targets
- None recorded
- priority
- 1
- quotes
“music is effective in facilitating both implicit learning and recall of the advertised product, showing that, under non-attentive conditions, there appears to be a certain mechanism of unconscious elaboration of the musical signal”
- summary
- limitation
- citation Count
- 38
- paper Trust Assessment
- score
- Not recorded
- scope
- Paper
- status
- unassessed
- randomized Controlled Trial
- Not recorded
- blinding
- not-confirmed
- peer Reviewed
- false
- basis
- Publication-specific design or publication status remains unconfirmed.
- sources
https://online.liverpooluniversitypress.co.uk/doi/abs/10.3828/msmi.1.1.7
- review Scope
- Existing publication-specific assessments and bibliographic indexing; no blanket full-text appraisal.
- assessed At
- 2026-10-27
- citations By Collection
- sound
- 38
- topics
- key
- sound:vii
- title
- Music, heart-rate variability, cognition, emotional regulation, pain and mental health
- collection
- sound
- trust Score
- 3
- journal Key
- musicsoundandthemovingimage
- journal Label
- Music, Sound, and the Moving Image
- chapter Entries
- id
- vii-src-20d1ad4a5931
- record Id
- src-20d1ad4a5931
- title
- Music and Memory in Advertising: Music as a Device of Implicit Learning and Recall
- journal
- Music, Sound, and the Moving Image
- year
- Not recorded
- authors
- design
- urls
https://doi.org/10.3828/msmi.1.1.7
- quotes
- text
- “music is effective in facilitating both implicit learning and recall of the advertised product, showing that, under non-attentive conditions, there appears to be a certain mechanism of unconscious elaboration of the musical signal”
- emphasis
- false
- citation Count
- 38
- source Pages
59
- targets
- None recorded
- categories
Methods & context
- doi
- 10.3828/msmi.1.1.7
- pmid
- Not recorded
- paper Trust Assessment
- score
- Not recorded
- scope
- Paper
- status
- unassessed
- randomized Controlled Trial
- Not recorded
- blinding
- not-confirmed
- peer Reviewed
- false
- basis
- Publication-specific design or publication status remains unconfirmed.
- sources
https://online.liverpooluniversitypress.co.uk/doi/abs/10.3828/msmi.1.1.7
- review Scope
- Existing publication-specific assessments and bibliographic indexing; no blanket full-text appraisal.
- assessed At
- 2026-10-27
- collection
- sound
- chapter Number
- 2
- topic Id
- vii
- topic Title
- Music, heart-rate variability, cognition, emotional regulation, pain and mental health
- trust Score
- 3
- jadad
- status
- unassessed
- score
- Not recorded
- condition Evidence
- None recorded
- conditions
- None recorded
- topic Trust Scores
3
- full Text
- status
- not-indexed
- retrieval Available
- false