CHECK IN
self-report + heart rate
00
OVERVIEW
I AM / THE EXPERIENCE
From anxiety to peace of mind, through music.
I AM is a free online mental health resource for young people, framed through the lens of electronic music, fashion and online support, together as one.
I AM brings electronic music, fashion and human connection together as a safe refuge in the moment.
When anxiety or crisis arrives, we can’t always reach a doctor or therapist straight away. I AM is designed to be there in that gap.
Your voluntary check-in - self-report plus Heart Rate - helps I AM select a music channel and evidence-based brain entrainment profile for that moment.
- Watch one of 13 livestream electronic music and fashion channels across our curated worlds - Inner Planes, Champagne Bohemia, modul8 infinity, James Bondage Health and Safety Cushion. #livestream
- Feeling especially under the weather. Try 10 minutes of our EMDR Nervous System Reset, all without interrupting your music television experience. Get your friends, new and old, to join in, together as one. #livestream
- All while, optionally, chatting online together in our audio rooms. #livestream
- Receive care packages, delivered to your door, courtesy of us, for when you need it the most - ugg boots, tea and some merch from your favourite artist, together as one. #nexthour
For support, our policy is this:
- Real Time - Peer and Mentor Support 24/7 via I AM audio rooms #livestream
- 1hr - An I AM care package delivered to your door in an hour, with love - thanks to Uber X, Harris Farm and Ugg. #nexthour
- Same Day - Access to a therapist the same day for additional support via Telehealth #sameday
We envision partnerships with Lifeline, Headspace and Blackdog, promoting their existing support pathways, together as one.
PROPOSED CARE + FULFILMENT PARTNERS / INVITATION / NOT YET CONFIRMED
- Lifeline
- Headspace
- Black Dog Institute
- Uber
- Harris Farm Markets
- UGG
Importantly, in a competitive world, Universal Mind’s I AM is not another mental health app or platform. Rather, I AM lives in places young people trust the most, where young people already spend their time.
01
PROBLEM
YOUNG VETERANS / AUSTRALIA
The barrier is not one thing.
Barriers to mental health care within Australia, especially for young veterans returning from active duty, include stigma, access and cost.
- Stigma
- “I am too embarrassed to seek help. It’s only mental health.”
- Access
- “It’s too far to travel to find a specialist or therapist.”
- Cost
- “I can’t afford it.”
A direct response to Orygen + Phoenix Australia’s “The Next Post: Young people transitioning from military service and their mental health”.
02
SOLUTION
CULTURE / ACCESS / ZERO COST
Place support where trust already lives.
Proposed solutions to mental health barriers within Australia, especially for young veterans returning from active duty, are entertainment, digital access and free participation.
- Entertainment
- Place mental health within the cultural spaces people trust and where they already spend their time.
- Digital
- Include more therapies, research layers and support pathways online.
- Free
- Remove price as a barrier to showing up.
03
WHAT
A TRANSPARENT CULTURAL LAYER
VOGUE.COM/IAM
Universal Mind’s I AM is not another mental health app or platform. It is a simple, beautiful and transparent layer of technology that integrates within trusted cultural websites, apps and communities.
04
HOW
AUTOMATIC SYSTEM SEQUENCE
The experience,
together as one.
UNLOCK
EXCLUSIVE
CONTENT
24/7 electronic music + fashion television
EMDR ×
BRAIN ENTRAINMENT
optional EMDR nervous system reset
+ adaptive isochronic frequencies
HUMAN IN THE LOOP
ai + clinicians, together as one
SUPPORT
+ REFERRAL
PATHWAYS
community chat, mentor audio rooms + free live tele-health
REWARDS
get rewarded for showing up
05
WHERE
TRUSTED CULTURAL ENVIRONMENTS
Hosted by the culture, not outside it.
Universal Mind’s technology is built for electronic music and fashion publications, platforms and the influencer or creator networks of DJs, artists and models.
The initial proposed home is Vogue.com, supported by a network of invited cultural partners promoting or hosting the same I AM technology through their websites, apps and social media.
I AM is a transparent technology layer inside existing culture-focused platforms, supporting established youth audiences and communities through a novel mental health lens.
IDEAL PLATFORM PARTNERSHIPS / INVITATION / NOT YET CONFIRMED
- vogue.com/iam
- vice.com/iam
- boilerroom.tv/iam
- ra.co/iam
- carlcox.com/iam
- adidas.com/iam
- music.apple.com/iam
- flume.com/iam
- charlixcx.com/iam
- beyonce.com/iam
- theprodigy.com/iam
- bakerboy.com/iam
- mirandakerr.com/iam
- radiohead.com/iam
- bellahadid.com/iam
- billiejean.com/iam
- linkinpark.com/iam
- nagnata.com/iam
- davidguetta.com/iam
- coldplay.com/iam
06
WHO
SUPPORTED DEMOGRAPHIC
Young veterans first.
Open to everyone.
- Primary research cohort
- Young female Australian veterans, aged 18–24, experiencing anxiety and PTSD.
- Secondary audience
- Young people aged 18–24 living in Australia and experiencing anxiety and PTSD.
- Additional audience
- People of all ages, including healthy people and people experiencing anxiety or PTSD, with an interest in electronic music and fashion.
- Priority inclusion
- Special support for Indigenous and homeless youth, together as one.
- Future proposal
- United States, Israel, Sub-Saharan Africa and UNHCR global partnerships.
07
COST
FREE.
ONLINE.
MOBILE FIRST.
Proposed funding through commercial and government partnerships across fashion, music, technology and public service.
08
RESEARCH
CLINICAL HUMILITY / EVIDENCE IN PUBLIC
A proposal to test what the experience changes.
Universal Mind’s I AM technology begins its life as a research study. We are exploring whether 10 minutes of optional EMDR layers within livestream music television may modulate physiological and transcriptional pathways associated with mental health.
TECHNICAL STUDY FRAMEWORK OPEN APPENDIX +
Saccadic eye movement
An optional EMDR visual layer using animation and video to support bilateral eye movement.
Isochronic + continuous audio
An exploratory sound layer proposing to examine high-theta activity, baroreflex central nervous system measures and oxytocin receptor pathways.
PROPOSED RANDOMISED CONTROLLED STUDY PROGRESSION
- PROTOTYPE1person
- MVP5people
- PILOT10people
- STUDY50people
- SCALE100+people
Prototype, MVP and pilot stages focus on heart rate, blood pressure and self-report before any investment in genomic mRNA sequencing.
PROPOSED MRNA TARGETS
- NMDARmemory + cognition
- OXTRoxytocin receptor
- DRD2dopamine receptor
- SLC6A4serotonin transporter
- IL6inflammation, immunity + stress response
- DOCK2PTSD research target
- NR3C1cortisol pathway
- CD38oxytocin release
PROPOSED SAMPLING ROADMAP
Initial buccal swab samples, with a roadmap to CandyCollect, a lollipop-based genomic sampling device.
Universal Mind does not intend to replace existing care pathways. I AM provides free digital mental health support for at-risk communities while creating referral pathways to psychotherapy, psychology, EMDR and primary care.
The proposed genomic focus begins with anxiety and trauma among young Australian veterans returning from service. Research and clinical conclusions must remain with qualified independent partners.
PROPOSED RESEARCH + TECHNOLOGY PARTNERS / INVITATION / NOT YET CONFIRMED
- Genomics
- Garvan Institute of Medical Research
- Ethics
- The Ethics Centre
- Mental health
- Headspace Australia / Orygen / Phoenix Australia
- Public technology
- CSIRO Data61
- Private technology
- Vodafone Foundation / NVIDIA / ustwo
- Humanitarian future
- UNHCR global partnerships